“I can go a few days without sugar… then I hit 9pm and I cave.”
“I delete the apps, then reinstall them two days later.”
“I tell myself: ‘Not today’ — and then it’s today.”
Sound familiar?
Most people trying to quit modern bad habits — doomscrolling, late-night snacking, phone dependency, caffeine abuse, vaping — go through the same emotional cycle:
- Motivation hits → “This time I’m serious.”
- First few days = strong
- Stress or fatigue kicks in
- Old loop reactivates
- Shame, frustration, failure
That shame isn’t yours.
It’s what happens when we blame character for what’s really chemistry.